Hedley Jones is an experienced multi-media professional with an impressive array of creative credentials ranging from traditional broadcasting to digital music and photography.

He has been the recipient of several Black Music Awards in Toronto. Over the years, he has earned an enviable reputation as a true musical innovator and a genial radio personality with cross-generational appeal.

His roots are embedded in the world of music having started as a musician {drums} in Jamaica, in his teens. It was there that he helped his father Hedley Jones Sr. who designed and built one of the most famous studios in Jamaica "Studio One" for Clement Dodd aka "Coxone Downbeat" who helped to create the reggae beat back in the 60's, where Bob Marley recorded many of the groups early hits. He was also audio engineer on some of early Bob Marley and The Wailers recordings.

Hedley began his broadcast career with CBC Radio in Toronto, as a Writer/Producer for several highly acclaimed programs including the Juno nominated, daily morning variety show Eclectic Circus. In 1977, he secured his place in Toronto music history as a member of the original on air staff of the, then fledgling radio station CFNY FM. During his tenure with the station, which ended in 1993, “Deadly Hedley” became one of the city’s best-loved and most respected DJs, introducing audiences to the best in reggae, worldbeat and house music and shaping the musical tastes of a generation of Toronto listeners. Throughout the 90's, Jones remained a high profile Toronto has a radio personality on major market stations stations Q107, Mix 99.9 and Energy 108 which was Canada's first dance music station.... playing his unique blend of reggae, hip hop and electronica.

In 1996, sensing the coming convergence of music and the Internet, Jones co-founded Canada’s first internet broadcast station, with the late John Walters, the Virtually Canadian Broadcast Network which subsequently became the publicly traded Iceberg Media.com Inc. (Iceberg Radio is now one of the channels of new Canadian Satellite Radio. Through its entertainment portal, The Iceberg.com, created and deliverd audio and video programming over the Internet through a variety of distinct channels of content for which Jones served as Music Director. 1Groove.com featured the Best DJ's in Canada 24/7 in 1999-2002 which was Hedley's contribution to what has become common place on the Internet. I retired from The Toronto music scene in the 2003 to explore my other passion, the visual side of me which is photography and also to be with my mate, partner and fellow photographer, Cherie Steinberg. Cherie is also a Toronto native who was one of the first women to work at the Toronto Sun as a photographer, she also started the "Sunshine Boys" page.

I came to Los Angeles in the fall of 2003 and together we have built the Cheriefoto brand. We have created branding in several aspects of commercial photography including fashion, weddings which Cherie is really well known for and recently we have been shooting a lot more boudoir which we love. Also behind the scenes we have a new online business to sell some of the products that we are developing. For really cool photo edges that work with photoshop check them out here on this website. Recently we both experienced our dream assignment....to shoot the brochure for the revolutionary Nikon D700 for Nikon Japan. (Highly recommended - I have been a Nikon shooter all my photographic life and I still shoot my Nikon F film camera) It's a very exciting time for photography and at Cheriefoto we are exploring all the possibilities that the digital age has given us. The new cameras have now pushed the boundaries of photography to new heights and we can now shoot in situations that were impossible only a year ago...and now even video have become a part of our still photography world. I have been waiting for the digital age all my life and now it's like being in a movie all the time....hey we are in Hollywood.

For me the digital world will compress several lifetimes in the next twenty years....I can walk around with a recording studio in my pocket and a camera that shoots almost in the dark. (Nikon D700). Welcome to 2019.